Jamie Halperin is a member of the California bar and has developed extensive experience advising business teams on sophisticated entertainment transactions. She is an attorney whose practice focuses on entertainment law, name, image and likeness (NIL), talent and endorsement matters, sponsorships and brand partnerships, venue development, and business and entrepreneurial law.

Jamie represents athletes, influencers, musicians, artists, and creators in building, protecting, and monetizing their brands. Her practice encompasses NIL arrangements, endorsements, sponsorships, appearances, licensing, promotional campaigns, merchandising opportunities, content collaborations, and strategic brand partnerships. She works with clients to identify ways their name, image, likeness, audience, intellectual property, and platform can be transformed into commercial opportunities.

Whether launching an experience, expanding a brand, or creating a partnership, Jamie helps clients turn creative ideas into compelling commercial opportunities.

Jamie’s practice encompasses venue development and the creation of mixed-use entertainment destinations. She advises on matters involving entertainment venues, hospitality concepts, and multi-use entertainment districts where entertainment, hospitality, retail, and real estate operate together.

Jamie’s practice is grounded in the understanding that talent, intellectual property, audience reach, live experiences, and entertainment destinations can become lucrative commercial assets. Jamie serves as both legal counsel and a strategic advisor, helping clients protect intellectual property, structure meaningful relationships, identify opportunities for growth, and build lucrative brands. Her approach combines thoughtful legal risk management with a practical understanding of commercial objectives.

Jamie earned her undergraduate degree from the University of Alabama, her Juris Doctor from the University of Illinois College of Law, and her Master of Business Administration from the University of Notre Dame.

A Chicago native and Midwesterner at heart, Jamie has a lifelong love of sports and enjoys dancing in her free time.

Education:

  • MBA, University of Notre Dame

  • J.D., University of Illinois College of Law

  • B.A., University of Alabama

Bar Admissions

  • State of California

Practice Areas

  • Entertainment Law

  • Name, Image & Likeness (NIL)

  • Talent, Influencer & Endorsement Agreements

  • Sponsorship, Advertising & Brand Partnerships

  • Restaurant, Hospitality, and Venue Development & Operations

  • Joint Ventures & Strategic Partnerships

  • Real Estate, Land Use, & Zoning

  • Business & Entrepreneurial Law